Sales · Marketing · Growth
Insights
We plan useful content for an audience and a specific stage of its journey.
The service in detail
What it addresses
We create an architecture of topics and content pieces that helps audiences understand the problem, compare alternatives, and make decisions. Each piece addresses a stage in the customer journey.
When it is useful
A response to this stage
Isolated messages are being published that neither build a narrative nor support the sales team.
Scope of work
What we do
Research into frequently asked questions, editorial pillars, formats, agreed production, and distribution.
Specific deliverables
What you receive
Deliverables depend on the available information and the agreed scope.
Content map, calendar, and content briefs.
Who it is for
Businesses, brands and projects seeking to improve acquisition and their sales process.
Does this service fit your project? Let’s talk ↗Método JAS
A clear process, tailored to your assignment.
First, we define the objective and available information. Then we agree a proposal of activities and deliverables. The final review identifies next steps and responsibilities. Explore the full method ↗
Frequently asked questions
Answers to help you decide
What does Content include?
We create an architecture of topics and content pieces that helps audiences understand the problem, compare alternatives, and make decisions. Each piece addresses a stage in the customer journey.
When is this service useful?
When isolated messages are being published that neither build a narrative nor support the sales team.
What activities are included?
Research into frequently asked questions, editorial pillars, formats, agreed production, and distribution.
What deliverables can I receive?
Content map, calendar, and content briefs.
What information do I need to get started?
Share your offer, target audience, acquisition channels, sales process, current results and budget.
How is progress reviewed?
We review acquisition, opportunities, conversion and follow-up to identify which channels and actions contribute to the sales process.
Next step
Services connected to this work.
Sales · Marketing · Growth
Tell us what you need to address.
Tell us your objective and starting point so we can define the scope of Content together.