Real Estate
Product definition
We specify types, attributes and audiences based on market evidence.
The service in detail
What it addresses
We specify units, attributes, sizes, amenities, and the buying experience according to target audiences and demand evidence. The product is adapted to what can be built and sold under verified assumptions.
When it is useful
A response to this stage
The project has a general concept but has not yet defined which units to offer.
Scope of work
What we do
Segmentation, competition, property types, unit mix, price ranges, and validation with the technical team.
Specific deliverables
What you receive
Deliverables depend on the available information and the agreed scope.
Product matrix and criteria for design and marketing.
Who it is for
Owners, developers, investors and real estate project teams.
Does this service fit your project? Let’s talk ↗Método JAS
A clear process, tailored to your assignment.
First, we define the objective and available information. Then we agree a proposal of activities and deliverables. The final review identifies next steps and responsibilities. Explore the full method ↗
Frequently asked questions
Answers to help you decide
What does Product definition include?
We specify units, attributes, sizes, amenities, and the buying experience according to target audiences and demand evidence. The product is adapted to what can be built and sold under verified assumptions.
When is this service useful?
When the project has a general concept but has not yet defined which units to offer.
What activities are included?
Segmentation, competition, property types, unit mix, price ranges, and validation with the technical team.
What deliverables can I receive?
Product matrix and criteria for design and marketing.
What information do I need to get started?
Share the transaction objective, property location and characteristics, documentation and project status.
How is progress reviewed?
We review documents, costs, timelines, technical milestones and sales progress to make the project's next decision.
Next step
Services connected to this work.
Real Estate
Tell us what you need to address.
Tell us your objective and starting point so we can define the scope of Product definition together.