Sales · Marketing · Growth
Strategic marketing
We define audiences, positioning, channels and metrics before running campaigns.
The service in detail
What it addresses
We define what to offer, to whom, with which message, and through which channels before investing in campaigns. The strategy connects an audience need with an offering the business can sustain.
When it is useful
A response to this stage
Content or ads are being produced without a shared commercial direction.
Scope of work
What we do
Segments, positioning, value proposition, channels, objectives, indicative budget, and measurement.
Specific deliverables
What you receive
Deliverables depend on the available information and the agreed scope.
Marketing plan, initiative calendar, and indicator matrix.
Who it is for
Businesses, brands and projects seeking to improve acquisition and their sales process.
Does this service fit your project? Let’s talk ↗Método JAS
A clear process, tailored to your assignment.
First, we define the objective and available information. Then we agree a proposal of activities and deliverables. The final review identifies next steps and responsibilities. Explore the full method ↗
Frequently asked questions
Answers to help you decide
What does Strategic marketing include?
We define what to offer, to whom, with which message, and through which channels before investing in campaigns. The strategy connects an audience need with an offering the business can sustain.
When is this service useful?
When content or ads are being produced without a shared commercial direction.
What activities are included?
Segments, positioning, value proposition, channels, objectives, indicative budget, and measurement.
What deliverables can I receive?
Marketing plan, initiative calendar, and indicator matrix.
What information do I need to get started?
Share your offer, target audience, acquisition channels, sales process, current results and budget.
How is progress reviewed?
We review acquisition, opportunities, conversion and follow-up to identify which channels and actions contribute to the sales process.
Next step
Services connected to this work.
Sales · Marketing · Growth
Tell us what you need to address.
Tell us your objective and starting point so we can define the scope of Strategic marketing together.